Global Media Empire

My Global Media Empire

My amazing Global Media Empire (GME) will follow the mould of none other than the very successful Rupert Murdoch and his ‘massive media Octopus’ (Marquand, 2011). News Corporation immigrated seamlessly from it’s roots in Adelaide, South Australia across the Pacific Ocean to it’s current headquarters in New York City. The reason I would choose to take a similar path to News Corp is that they provide a true example of globalisation. Not only does their influence expand overseas to other continents but they maintain a strong effect on many different people and personalities.

It would resemble a big corporate building with artistic flair (similar to the design of SBS located in Federation square). Offices would be designated into separate departments within the building and will be located close to relevant workplaces (eg. Studios would be located nearby the TV, Music and Radio and Magazines).

Of course, being a realist I understand I would need to fund this operation. Major revenue would be obtained from products such as the sales of books, newspapers and magazines (both domestic and international editorials) and careful management will ideally lead to high market-share and consumer/viewer ratings. There is ‘power in expanding global markets’ (Osborne, 2009) and this is exactly why taking a company abroad will produce a better chance at stronger revenue. It’s the old schoolyard rule; the bigger you are, the more power you have.

Osborne, B 2009, Communication and Empire: Media, Markets and Globalisation, Canadian Journal of Communication, Vol. 34, Issue 3, p535-537

Marquand, R 2011, Rupert Murdoch: his empire under attack, a media potentate stumbles, Christian Science Monitor, 15 July, p1